Detailing CRM buyer guide
What to look for in a CRM for your detailing shop
What matters in detailing software: booking with deposits, history tied to the car, and follow-up that rebooks regulars, and how Strata handles each, from $39 a month.
30-day free trial · Cancel anytime · Plans from $39/month
Strata is detailing-shop software from $39 a month, with booking, texting, vehicle history, invoicing, and rebooking in one place. It fits solo operators and small shops that want no per-seat fees and no onboarding.
What matters
What to look for, and how Strata delivers
| Capability | Strata | What to look for |
|---|---|---|
| Booking with deposits | StrataBranded booking page collects the Stripe deposit right after booking and alerts you when one never came through. | What to look forA booking page that takes a deposit, not a request form. Older tools often leave collecting for later. |
| Vehicle history, not just contacts | StrataEvery quote, appointment, invoice and text hangs off the specific vehicle, with full service history and comms log. | What to look forEvery job tied to the exact car. General service software usually tracks the person, not the specific vehicle. |
| Follow-up that rebooks regulars | StrataAutopilot learns each customer's visit cadence and queues overdue regulars with the win-back text written. You approve. | What to look forSomething that notices an overdue regular and nudges them. Many tools leave that to a spreadsheet. |
| Packages, add-ons, tax & balances | StrataQuote to appointment to invoice as one flow, with add-ons, tax, deposits and balances carried through. | What to look forQuotes with add-ons, tax and deposit that flow into the invoice. General field-service tools often force double entry. |
| Two-way texting that gets answered | StrataTwo-way SMS on Pro and Premier with nothing to set up: reply C to confirm, Messages inbox, STOP/START and carrier registration handled. | What to look forReal back-and-forth SMS with confirmations and opt-outs handled. Booking-only tools tend to send one-way blasts. |
| A schedule built for bays | StrataMonth-to-day calendar with bays, staff, and buffers, plus a jobs board with revenue per column. | What to look forA calendar that understands bays, staff and cure time. Generic calendars often treat every job the same. |
| Numbers you can run the shop on | StrataLive revenue, margin and collection dashboards, a monthly recap, and goals with a per-day pace to hit them. | What to look forLive revenue, margin, and collections in one place. Plenty of tools show bookings, not whether the month pays. |
| Move in without paid onboarding | StrataSelf-serve CSV import that takes exports from OrbisX, Urable, TintWiz, or QuickBooks, with no paid onboarding. | What to look forImport your existing customers and vehicles yourself, fast, without a setup fee or a sales call. |
Why shops choose Strata
Everything hangs off the vehicle
In Strata every quote, appointment, invoice and text is tied to the exact vehicle, so you can pull up its full service history and comms log.
Rebooking that runs itself
Autopilot learns how often each customer comes in. When a regular goes overdue, it queues a win-back with the text written. Nothing sends without your say-so.
Deposits right after they book
Your booking page takes the Stripe deposit right after booking and flags any that never landed. The quote, deposit and balance carry to the invoice.
One price, your whole crew
Every plan runs the shop. Pro at $69 a month with the discount ($89 list) adds texting and role-based access for up to 5 team logins, with no per-seat charge. The trial is 30 days, cancel anytime.
Bring your data with you
Moving over from another tool
Export your customers and vehicles from OrbisX, Urable, TintWiz or QuickBooks and import the CSV yourself. No setup fee, no paid onboarding, no sales call. Start the 30-day free trial, cancel anytime.
See how import worksCommon questions
What should a detailing shop actually look for in a CRM?
Booking that collects a deposit, history tied to the exact vehicle, follow-up that rebooks regulars, quotes with add-ons, tax and balances, and two-way texting. Plus a bay-based schedule and revenue numbers.
Can I import from OrbisX, Urable, TintWiz or QuickBooks?
Yes. Export your customers and vehicles from OrbisX, Urable, TintWiz or QuickBooks and import the CSV yourself, with no setup fee and no paid onboarding.
How much is it, and do you charge per user?
Pro is $69 a month with the discount ($89 list), with role-based access for up to 5 team logins at no per-seat charge. Plans start at $39. The free trial runs 30 days, and nothing is charged until it ends.
Will Autopilot text my customers on its own?
No. Autopilot lines up win-backs, overdue regulars and unbilled jobs and writes the text, but nothing sends until you approve it.
Get started
See it with your own cars
Start the 30-day free trial, cancel anytime. Import your customers and vehicles. Every plan runs the shop, from $39 a month.
