Developed in Irvine, California
Tested on real cars, in a real shop.
Most shop software is designed from customer interviews and a roadmap. Strata is built inside a working detail shop and used on live jobs, which means the feedback loop is about an hour long: something gets in the way during a wash, and it gets fixed before the next one.
What that changes about the product
The work comes first
Booking, deposits, texting, and invoicing were not chosen off a competitor's feature list. They are the parts of a shop day that go wrong most often, so they are the parts that got built first.
Nothing ships unused
A feature goes on real jobs before it goes in a release. Most of what gets cut is cut because it looked fine in a mockup and got in the way on a Tuesday afternoon with three cars waiting.
Phone first, because the bay is
Nobody running a shop is sitting at a desk. Strata works from a phone with wet hands and gloves on, because that is the only way it would ever actually get used.
Get started
Now put it through a day in your shop.
Every plan runs the shop, and texting starts on Pro. Start free, bring your customers over, and see how it holds up on your own cars.